Expand your crowdfunded product
How Ulo conquered the European market after convincing early adopter on Kickstarter
12
Marketplaces opened
3,5
ROAS
3
Channel store partnerships
1
Initial situation
On the way to the European market
Mu design is a company based in Luxembourg, specializing in the development of connected and innovative products. Having already proven itself in its field, Mu design needed above all a team of experts to set up its product on the French market with Ulo.
After a crowdfunding campaign, thanks to which they have made numerous sales, the goal for Ulo was to target a larger market, thus setting up efficient marketing and communication campaigns.
2
Our process
Translation
Packaging
Consulting
Audit
Listing
Diffusion
Benchmark
Fulfillment
3
Services
We deployed a turnkey solution to start from 0 to 500 sales/monthly
By managing their marketing operations in France, we have enabled Mu design to focus on its core activity, i.e. the research and development of tech and innovative products.
To adapt Ulo to the French market, our team took care of the translation of the packaging and the marketing content, its diffusion on marketplaces and to retailers, the customer support, including inventory management.
Within the first week, we sold 150 units of Ulo in 20 Boulanger stores in the Paris region. This success led us to extend the offer nationwide and distribute the product throughout the country.
Thanks to the advice from our experts, as well as the feedback from our customers, we have enabled Mu design to improve the user experience for their product.
Customer support
Reporting
Live data dashboard
Opening new marketplaces
Scaling the business
Working on monthly growth
Increasing ratings & reviews
Day 1
Day 30
Day 60
Day 90
Why did this campaign work well for Ulo?
We can explain the case by the simplest marketing methodology "4P'
Product
A product with a unique design, in a very competitive market, thus allowing Ulo to differentiate itself from other players.
Place
We immediately made the product available on the top leading marketplaces in France, but also from our partner retailers.
Promotion
In order to boost the sales, we set up paid advertising campaigns at specific times with a ROIA of 3.5 for the first three months, as well as one on web and social media to make the product more visible.
Price
To make Ulo's prices dynamic, we took part in various commercial events, such as Black Friday and French Days. We also established a strategy to offer discounts, special prices and bundles for specific audiences and time periods.
They grew with us in Europe
