Selling an innovative BtoC product
How BassMe started selling in France and multiplied by 5 their revenue
5
Marketplaces opened
+30
Flagship in stores
200
minimum units sold monthly
1
Initial situation
On the way to the French market
BassMe is a French start-up that launched the first ever personal subwoofer that allows you to feel the sound in a completely different way. This innovation "Made in France" brings a new dimension of sound experience, immersing you in your music, movies and gaming.
After a successful crowdfunding campaign, they were looking for a way to further expand their brand. Coming out with a groundbreaking innovation, BassMe needed a team of experts to dominate the French market. Their objectives were to get access to a network of tech retailers in France and optimize their sales performance online/offline.
2
Our process
Consulting
Packaging review
Negotiation with retailers
Listing
Diffusion
Benchmark
Fulfillment
3
Services
We deployed a turnkey solution to start from 0 to 200 sales/monthly
As a French start-up coming out with a groundbreaking concept, we helped BassMe get a good understanding of the French market and make themselves known to French customers.
To help them achieve their objectives, we helped them come up with the right presentation as well as the right branding for their product. We also helped them adapt their packaging to suit retailers.
We started showcasing their product in our own shop-in-shops all over France, with high quality demonstrations to get closer to customers. We negotiated with our retail partners to get their product available in shelves. We also listed their product on tech-specialized marketplaces like Fnac, Boulanger and Auchan. To get their brand better known, we created content through videos, articles, and paid advertising.
After they sent their stock to our warehouse, we handled the orders fulfillment from A to Z and took care of the customer support. We managed to generate their first sales outside of their crowdfunding campaigns and their own website. They are now available on 5 marketplaces and in 30 Boulanger stores and generate hundreds of sales monthly.
Customer support
Reporting
Live data dashboard
Opening new marketplaces
Scaling the business
SEO management
Increasing ratings & reviews
Day 1
Day 30
Day 60
Day 90
Why did this campaign work well for BassMe?
We can explain the case by the simplest marketing methodology "4P'
Product
BassMe is a smart product in the video game market that benefited from huge trends in 2020 thanks to the new PlayStation 5 and e-sport growth.
Place
BassMe was a success inside Boulanger High-tech stores and online retailers like Fnac or Darty. It also had great results and reached classic hypermarkets that started opening marketplaces business like Leclerc or Auchan.
Promotion
We connected the offer to the PlayStation 5 release as a key accessory for FPS games. We also used video content and the brand Playstation to share the experience to early majority through social media.
Price
At 129€, the retail price was working well and was decreased during the week-end thanks to a newsletter, which was sent with a 10% discount, that linked some video games and eco-system products for passionate gamers.