Let your customer discover your brand

with a new phygital experience.

In a bar, we share

memorable moments

So sample has grown to a family of 30 passionate members sharing a strong enthusiasm for innovation and consumer electronics brands.


As "bartenders", our duly trained brand ambassadors serves cocktails of innovative products with care explanation to thousands of consumers that visit the Bars.


They create an authentic show full of hands-on experiences and storytelling.

Offline visibility with premium display

We deliver premium spot inside tech stores and mall to allow people testing your product with free demonstration displays.

Get benefits from offline visibility by offering qualitative customer experience for visitors and increase your brand awareness

More than data &

sales performance

Through our customer experience, our bartenders collect qualitative data to understand the market and use this experience as an incentive tool to convert sales online.

Home Appliances

Health Care


Smart Kids

Smart Home


We carefully select the best of innovation

and new products with high potential.

A wide range of innovative products to satisfy the taste of demanding consumers. A place to discover, try and buy.

Retail advertising solution for your brand equity, performance and datas

A higher convertion rate than online advertising.

Dedicated shelves & original displays build to welcome innovative products

A duly trained, of 4 tech-driven team in-stores/ bar to introduce your brand and product

Let customer discover and try your products in malls with an average of 30 million footfall traffic per months

30 to 50 feedbacks per day/bar from the field with datas collected throught survey and smart customer experience

The convertion rate with our phygital experience is between 8% to 15%.

With an average or 30 exchange/day/product spot/bar, we are able to generate more than 70 leads/sales performance per months in one bar.

Your products are the best advertising & convincing tools

Number of Innovation Bar

Daily Interactions per product spot

Daily views by footfall traffic

*Metrics for 4 innovation bar only. Numbers are average statistics from 2018/2019

Michael Turbe,

COO at Marbotic

"We met a really professional team who gave us full satisfaction. They provided us several ambassadors, took initiatives and gave us a clear feedback on their actions. Motivated, dynamic, proactive and ultra nice people we highly recommend manufacturers to use their services."

Virginie Gionet,

CMO at Novathings

" The support we received from Thomas and his team was exemplary: a serious day-to-day follow-up work store to analyze and follow the demos as much as possible. We highly recommend using So Sample's solutions ! "

Guillaume Arnoux,

CEO at Goodnight

"It was a greatful campaign ! Thanks to a team dedicated with passion, we convinced with success Boulanger to distribute our product in 60 stores."

We are proud to serve innovative brands worldwide

Innovation bar is a brand build by So sample company

Contact us

10 rue de la cense, Villeneuve d'ascq, 59651 France contact@so-sample.com  |  Tel: +333.

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