Selling a premium product on a mass market
How we helped Nura to grow on a new and mass market with a lot of well-known brand.
10
Marketplaces opened
3,1
ROIA
+45%
Yearly growth in Europe
1
Initial situation
On the way to the French market
NURA was founded in 2016 by a hearing scientist and an electrical engineer. Driven by their passion for music, they reinvented headphones from the inside out, specialising in the research and development of a solution that can allow the sound of our headphones to be adapted to our own hearing profile with the aim to help all music listeners to find the perfect sound automatically.
Nura's team based in Melbourne is connected by music more than anything. That’s why they combined their expertise in engineering, acoustics, biology, and hearing science to create NURAPHONE and NURALOOP.
After conquering the American and the Australian market, NURA's goal was to tackle a new market: France. To achieve it, they entrusted our team of experts with their marketing operations.
2
Our process
Translation
Packaging
Consulting
Audit
Listing
Diffusion
Benchmark
Fulfillment
3
Services
We deployed a turnkey solution to start from 0 to 100 sales/monthly
As an Australian-based company and despite already being well established in their home market as well as in the USA, NURA had never been present in Europe before, and therefore had little knowledge of the French market.
So our mission was to open the doors of Europe to NURA starting with France. For that, we managed the logistics, the fulfilment and the related administrative tasks. In short, we took care of all the marketing operations.
We made the product understandable for the target, by translating all the marketing content. To improve the user experience, our team of experts also handled the translation of the application from English into French.
To make NURA’s products more visible, in order to improve their sales performance, we presented them to our retail partners to market them in the biggest retail stores in France.
Customer support
Reporting
Live data dashboard
Opening new marketplaces
Scaling the business
Working on monthly growth
Increasing ratings & reviews
Day 1
Day 30
Day 60
Day 90
Why did this campaign work well for NURA?
We can explain the case by the simplest marketing methodology "4P'
Product
To enable NURA to continuously improve its marketing strategy, we have regularly provided them with market information and valuable advice from our experts, to optimize their ranking online.
Place
We immediately made the product available on the top leading marketplaces in France, as well as in our partner retail stores.
Promotion
To democratize NURA, back then very little known by French customers, and thus boost its sales, we organized various operations such as live shows, promotional videos, participation in concept stores.
Price
NURA has invested significant resources in the research and development of its products. To be profitable in a short time, we helped them to position themselves amid other premium competitors.
They grew with us in Europe
