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- 3 Min
European tech market situation in 2018
According to the state of European tech report, European tech firms managed to raise a record-breaking US$23 billion in 2018. Key Points:...
- 2 Min
Retail as a brick of product launch strategy
The prevailing view that brick and mortar stores are dying is quite the opposite of what I can observe. Yes, we can see a few brands...
- 2 Min
How to build a chasm-bridge ?
Everett Roger's new product distribution curve was introduced in his book "Diffusion of Innovations" in 1962. This theory of the...
- 1 Min
What people are expecting when they're entering a store ?
If you are not yet convinced that people are entering stores to touch and test products to live a unique experience, I would advise you...
- 2 Min
Why you should focus on the French market in 2019.
France is one of the top 5 markets where you should sell your product. With the USA, China, Germany & Canada above, France is a very...
- 2 Min
//So sample week #3 // Humans as the best incentive tools for your retail strategy
VIDEO AVAILABLE SOON Is your product now available in stores? Congrats! But there are 10 competitors products that share the in-store...